Liability Risks from Using Social Media

Liability Risks from Using Social Media

You may think that social media is all fun and games until a lawsuit lands on your lap, here are a few of the liability risks that come with social media.

Like it or not, what you post on social media matters and its effects can be a real game-changer for the business that knows how to wield this power. Don’t believe us? Let’s take a ride back in time. The year is 2013, and DiGiorno’s Pizza live-tweets (the act of tweeting along with an event, usually a live event) The Sound of Music. The frozen pizza company managed to create some serious goodwill for its timely and quirky tweets.

By contrast, social media can have a negative effect on your business, as highlighted by the very same company, DiGiorno’s Pizza, when they attempted to make a joke on the #WhyIStayed tag on twitter that dealt with domestic violence.

Yikes.

Some mistakes can even have legal consequences. For example, you can’t do the following:

  • Publish someone else’s words or likeness to promote your business without their expressed consent.
  • Copy someone’s advertising.
  • Post copyrighted content without the copyright holder’s consent.
  • Publish content that is libel–or the false information of a person or entity. (Even in the word of “alternative facts.”)

How to Keep Your Social Media Out of Trouble

  1. Purchase a general liability insurance policy because mistakes may be made. To err is human, to purchase a liability policy is divine.
  2. Make sure that your employees always get your approval before they post on behalf of your company.
  3. Plan your social media in advance, that way there are no unwanted surprises; the only surprise being an increase in followers and customers!

Like all tools, social media needs to be handled with care, lest it turn on you. For all of your business insurance needs to ensure you have the right social media liability coverage, contact Miller Insurance Associates in Carlisle, Pennsylvania.